Challenge
Archey, a company formed through the merger of Peco Douwes and Hofa, wanted to build a new identity and establish it in the market. The challenge was to create a new brand—including a new website—within 3.5 months, while simultaneously maintaining and expanding its existing online market presence. In addition, it was important to clearly inform all stakeholders about the merger and the new brand name.
TMC's Approach
We worked closely with WADM on brand development and with the internal teams at Peco Douwes and Hofa to lay a strong foundation for the new Archey brand. We designed and built a modern website that tells Archey’s brand story and provides users with quick access to product information. To preserve the existing online value, the SEO structures of both merged companies were integrated and optimized.
What Makes the Project Unique
The short turnaround time and the need to launch a completely new brand without losing existing SEO rankings make this project unique. Through close collaboration and a streamlined approach, Archey has successfully positioned itself as a strong new player in the fastener market.
Final result
The result is a user-friendly website that, in addition to telling a compelling brand story, also serves as an effective source of product information. The new Archey brand retains its existing online visibility, is better positioned for further growth, and is presented clearly and professionally to all stakeholders.
Strong brand identity
Preserving SEO Value
User-friendly website
Interested in partnering with TMC Media?
Strengthen your digital presence and brand with TMC Media. Our combination of strategic thinking and innovative creativity delivers results. From engaging websites to optimized marketing campaigns, we are your partner.
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