Challenge
Hanwel, a proud and successful manufacturing company with locations in the Netherlands and Belgium—and part of the Swedish investment fund Indutrade—wanted to use a well-thought-out marketing strategy to strengthen its market position and increase its visibility.
TMC's Approach
We conducted extensive market research, including customer and employee surveys, and incorporated these insights into a multi-year marketing plan. We built a new website and developed and implemented an effective communication strategy.
What Makes the Project Unique
A high level of buy-in from within the organization for change aimed at thinking and acting in a more customer-focused way. In addition, a differentiated approach for the Belgian and Dutch markets.
Final result
A more solution-oriented market approach was introduced. The new website played a prominent role in the company’s market presence and contributed to the organization’s growth.
Increased conversion rate
Higher brand value
Stronger business growth
Interested in partnering with TMC Media?
Strengthen your digital presence and brand with TMC Media. Our combination of strategic thinking and innovative creativity delivers results. From engaging websites to optimized marketing campaigns, we are your partner.
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