Why Creating Good Websites Is a Complex Process

Creating a website is similar to building a single-family home. It all seems pretty straightforward, but there’s more to it than you might think. The complexity lies in the coordination—from incorporating the client’s wishes and requirements into the design to ensuring the design is feasible during the development process.

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Think Ahead

By maintaining close communication with the client and understanding their growth goals, you can take into account future needs that may arise. When building a house, think of an addition or a porch. For a website, this could be an additional product category or a version of your website in another language. If you factor these in from the start, you’ll avoid surprises and extra costs down the road.

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This process consists of three steps that must flow seamlessly into one another in order to create a high-quality website that meets the client’s objectives.

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1. Accurately recording and understanding the client’s needs. Who is the target audience you want to reach with the website, and what do you want that audience to do on your website? In the wireframe/design process, it is important to highlight the value the client brings and to guide the visitor toward their ultimate goal.

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For example, do you take a personal approach? If so, make sure you’re visible on the website in the call-to-action sections.

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2. Coordination between the designer and the website developer to ensure that certain requests can be implemented and that the budget is not exceeded. Sometimes certain elements look great in the design but are technically very difficult to implement.

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What is the function of a particular button or element? A design is often static, but a website is dynamic. In addition, you also have to ensure that the design can be implemented on mobile devices or tablets, which makes it even more challenging. Timely coordination with the developer is important to prevent problems.

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3. While the website or templates are being developed, work on the content is often in full swing. Creating content always takes a lot of time. It’s important that the content fits within the templates.

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It’s very frustrating for a website developer when each page contains a different amount of content, including both text and images. It’s like trying to furnish your home—if your furniture is too big or too long, you can’t suddenly make the room wider or taller. With a website, there are always options, but that does create extra work. You can avoid this by keeping your content within the specified limits. Nowadays, with ChatGPT and other AI tools, you can specify the maximum number of characters or words you want to use.

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Would you hire a cheap contractor?

Too expensive isn’t good, but too cheap raises questions? Have all your needs been taken into account, and will there be any additional costs down the road? Make sure to check carefully that all your needs are addressed and incorporated into the solutions. Has the long term been considered? If the answers give you a good feeling, your instincts and choice are usually on the right track.  

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