Weekly update week 34: Online marketing and AI

Online marketing and AI continue to develop at lightning speed - even during the summer period. In this blog, TMC Media shares the most notable innovations of week 34, and what you can do with them to strengthen your online strategy. Because one thing is certain: standing still is no longer an option in the digital world.

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AI transforms search ads

Google is testing AI-driven dynamic ads on a larger scale, where the content is completely tailored to the user's search intent. No longer based on fixed text, these ads are automatically generated - and customized - depending on what the user is really looking for.

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What could this mean for your business?

- More relevance means more conversions.

- Less manual work for marketers.

- AI is becoming an indispensable partner in campaigns.

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Opportunity: Start looking into AI-driven advertising solutions now, and you'll create a competitive edge.

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AI makes email marketing more personal than ever

According to a recent update from HubSpot, the use of AI in email marketing is taking off. Emails are being built smarter, automatically optimized and tailored to individual customer profiles.

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What can you do with it?

- No more bulk messages, but customization for each customer.

- Better understanding of what message works at what time.

- Higher opening and click rates thanks to AI-generated optimizations.

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Focus: Combine CRM data with AI tools to establish hyper-personalized communications.

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Meta rolls out AI tools on social media

Meta (Facebook and Instagram) began rolling out AI assistants on social platforms worldwide this week. Think automatically answering DMs or providing content advice.

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Implications for your social strategy:

- Less time spent on repetitive tasks.

- Faster response to customer requests.

- Smarter content creation based on real-time analytics.

Insight: AI makes community management not only more efficient, but also more effective.

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Why these developments matter

What all these trends have in common? They show that AI and automation are at the heart of modern online marketing. From ads to emails, from content to customer contact: AI not only helps you work faster, but more importantly, smarter. The trick is to use technology as an extension of your strategy - not as a replacement.

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What does TMC Media do with this?

At TMC Media, we combine technological innovation with sharp marketing strategy. We closely follow AI trends and translate them into concrete applications for companies looking to grow. Want to know how your brand can move with the future of marketing?

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Wondering what AI and smart online marketing can do for your organization? We would love to think with you. Contact us here!

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