OpenAI Introduces Chat-Enabled Apps Within ChatGPT

OpenAI has launched a new generation of so-called ChatGPT Apps. Users can now work directly within ChatGPT using interactive applications from partners such as Canva, Spotify, Booking.com, and Expedia.
These apps respond to natural language and add interactive elements—such as maps, forms, or dashboards—within the chat interface.

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For developers, there’s the new Apps SDK, which allows them to build their own AI apps that work seamlessly within ChatGPT. This creates an open ecosystem where companies can integrate their own services and data into the chat experience.

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“Apps in ChatGPT adapt to the context of the conversation and help users create, learn, and make decisions more quickly,” according to OpenAI.

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What does this mean for small and medium-sized businesses?

For small and medium-sized businesses, this development offers immediate opportunities to integrate AI more closely into their customer processes. While generative AI has primarily been used for internal efficiency (such as text generation or reporting) up to now, ChatGPT is now making the leap into customer interaction and service.

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With ChatGPT apps, small and medium-sized businesses can:

• provide personalized guidance to customers as they make their choices;
• generate quotes or product recommendations based on the context of the conversation;
• process payments or orders via the upcoming Agentic Commerce Protocol;
• offer training, configurations, or customer support within ChatGPT itself.

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In short: ChatGPT is no longer just an AI assistant, but a new digital sales and service channel.

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ChatGPT Apps and the B2B Market: Opportunities for Growth

The business market is increasingly shifting online. Customers research, compare, and make purchases digitally, even in the B2B sector. According to TMC’s vision, small and medium-sized enterprises should not view this digital transformation as a technical necessity, but rather as a strategic tool for increasing customer value and competitive strength.

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With ChatGPT apps, small and medium-sized businesses can:

• expand their existing website or customer portal with interactive AI features;
• providing personalized service to customers through AI agents that automate the provision of information, quotes, or follow-ups;
• Integrate customer data with CRM systems (such as Pipedrive) for immediate follow-up;
• and at the same time boost their digital visibility and conversion rates through targeted content marketing.

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TMC's Vision: AI as Part of the Customer Portal

TMC helps small and medium-sized businesses set up integrated digital ecosystems that bring together marketing, sales, and service.
Within the TMC Customer Portal, companies can already use personalized AI tools and custom GPTs that enhance the marketing and sales process.

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The launch of ChatGPT Apps fits perfectly with this vision:

• AI is becoming an integral part of customer interactions, not just internal operations.
• Companies can respond more quickly to customer needs without having to make major IT investments.
• Customers experience personalized digital service, which fosters loyalty and encourages repeat purchases.

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“With ChatGPT apps, AI is finally becoming a reality for small and medium-sized businesses—not just as a trend, but as a strategic lever for growth,” according to TMC.

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The small business owner who acts now is building tomorrow’s competitive edge

The launch of ChatGPT Apps marks the beginning of a new era in digital B2B marketing.
Companies that experiment early on with their own ChatGPT apps or AI agents not only improve efficiency but also create new value for customers.

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By using ChatGPT as an interactive platform for marketing, sales, and customer service, small and medium-sized businesses can accelerate their digital strategy and thereby exceed the expectations of today's business customers.

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TMC helps small and medium-sized businesses implement AI in their customer processes

TMC supports small and medium-sized businesses in the manufacturing, retail, and business services sectors as they pursue digital growth. With our integrated approach—ranging from SEO and lead generation to AI-powered customer portals—we ensure that technology truly contributes to commercial impact.

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Want to learn more about what AI and ChatGPT can do for your B2B business? Contact us.

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