What Should Your Homepage Really Include (and What Shouldn't)?

Your homepage is your company’s digital business card. But it’s much more than that. It’s often the first place visitors land, where they decide whether to click further or leave right away. That’s why it’s crucial that the content on your homepage is just right—not too much, not too little, and above all, relevant to your visitors.

‍

In this blog, you'll discover what your homepage really needs to include and what you're better off leaving out.

‍

Your homepage isn't a dumping ground

Many websites are packed with everything a company does: services, projects, news, team members, awards, partners, job openings, client logos, social media feeds—and ideally, a video and live chat as well. Sound familiar?

‍

The intention is good: you want to show who you are and what you have to offer. But in practice, visitors often get lost. And that’s a shame, because online you only have a few seconds to make an impression.

‍

So what should be on your homepage?

‍

1. A clear promise (above the fold)
Visitors need to understand at a glance what you do, who you’re for, and why they should keep reading. That means: a strong headline, a brief explanation, and a clear call to action. For example:

‍
“We help tech companies grow online. Discover our strategy.”

‍

2. Your core solutions or services
Don’t go into every detail, but do cover the main points. That way, people will see themselves in what you offer. Focus on what you solve, not just what you sell.

‍

3. Social proof
Briefly demonstrate that you’re trustworthy: client logos, reviews, a short testimonial, or a case study highlight. This boosts your credibility without being too pushy.

‍

4. Navigation to Subpages
Your homepage is a hub, not a destination. Make sure visitors can easily click through to services, case studies, or contact information.

‍

5. Visual Clarity and Brand Identity
Design plays a key role. Choose a clean design that reflects your brand, inspires trust, and makes the content easy to read. Consider white space, good typography, and a clear hierarchy.

‍

And what’s best to leave out?

‍

1. Too much text
Your homepage isn't a white paper. Keep it short, easy to scan, and to the point.

‍

2. Everything about your company
Your mission, history, or entire team may be interesting, but that belongs on an "About Us" page. The homepage is all about your visitors, not about you.

‍

3. News articles or blogs (at the top)
Unless content is your core business, this shouldn't be prominently featured on your homepage. It distracts from your core message.

‍

4. Too many calls to action
“Click here, discover this, download that, follow us too!” Instead, choose one main goal (e.g., contact, quote, or learn more) and support it with a logical flow.

‍

5. Widgets, sliders, and distracting animations
They may look fun, but they often slow down your site and create a sense of clutter. Keep it clean and focused.

‍

Conclusion: Your homepage is the starting point, not the end point‍

A good homepage tells visitors in just a few seconds who you are, who you're here for, and what problems you solve. Not by telling them everything, but by making strategic choices.

‍

At TMC Media, we help companies design their websites with specific goals in mind: based on strategy, target audience, and conversion. Would you like to know if your homepage is still performing as it should? Reach out to us via our contact form, and we’d be happy to take a look with you.

‍