TMC is a proud Diamond Partner of Leadinfo and is excited about the next step: Persona Insights

As a Diamond Partner of Leadinfo, we closely monitor new developments. Not because we like to play with the latest gadgets, but because every improvement in the digital buying process has a direct impact on our clients’ bottom line. And that’s exactly why we’re excited about Persona Insights, a new Leadinfo feature that fills a significant gap in the B2B marketing and sales process.

‍

Until now, Leadinfo has been able to accurately show which companies visit your website. That’s valuable, but in many B2B organizations, it’s just the first step. After all, you’re not sitting across the table from “a company,” but from people—with different roles, interests, information needs, and levels of engagement. Persona Insights brings precisely that layer to the forefront. It links anonymous sessions to known contacts and reveals who within an organization is truly interested. That provides peace of mind, direction, and much less guesswork in marketing and sales.

‍

This new feature builds on existing components such as form tracking, email campaign tracking, and recognition. By intelligently combining this data, we gain an increasingly accurate picture of actual visitors. Even when someone doesn’t fill out any information, a well-founded estimate is made based on digital signals. And when there are multiple options, Persona Insights provides a clear ranking based on probability and behavior.

‍

For marketers and sales managers, this simply means: a better understanding of what’s really happening. You can see whether your campaigns are reaching the right people, identify earlier on who’s starting to show interest, and connect with the person who’s actually calling the shots. That makes follow-ups more effective, analyses more precise, and personalized communication a lot easier.

‍

Persona Insights is currently still in the beta phase. This means that Leadinfo is actively developing the feature and making it available on a temporary basis. As soon as the final version is finalized, Leadinfo will provide additional information. We will, of course, keep our customers informed so that everyone can take advantage of the opportunities in a timely manner.

‍

For TMC, this development fits perfectly within our broader vision: helping B2B companies make the entire digital customer journey—from initial contact to repeat purchases—logical, measurable, and profitable. To do this, we combine technology, content, and marketing into a single, cohesive approach. Persona Insights reinforces exactly that: gaining insight into the person behind the website visit, so that marketing and sales can respond faster and more effectively.

‍

Would you like to know how Persona Insights can benefit your organization, or how we integrate it into a comprehensive B2B funnel with Leadinfo, CRM, and nurture flows? We’d be happy to show you in a no-obligation consultation.

‍